After 50 years of manufacturing film and with digital virtually killing off the celluloid industry, Kodak is going retro and reviving the Super 8 film camera.
Despite how good digital has become, it’s just not as good as the look of film, shot on celluloid and viewed on a film projector. For this fact (and likely as a last grasp to save the company) Kodak’s Super 8 Revival Initiative has kicked off at the 2016 CES show in Vegas.
The idea being that directors and indie filmmakers can experience the art and craft of celluloid filmmaking. There may even be a few cashed up hipsters who would like to shoot some home movies, or their latest instagram video with an actual retro camera.
The company has some big names in support, with Spielberg and a host of directors and Oscar winners backing the initiative.
Christopher Nolan is a big fan of 8mm, at 7 years old, the director and producer began making short movies with his father’s Super 8 camera. “The news that Kodak is enabling the next generation of filmmakers with access to an upgraded and enhanced version of the same analog technology that first made me fall in love with cinematic storytelling is unbelievably exciting,” said Nolan.
“For me, 8mm was the beginning of everything,” said Academy Award-winning director Steven Spielberg. “When I think of 8mm, I think of the movies.”
“While any technology that allows for visual storytelling must be embraced, nothing beats film,” said JJ Abrams, writer and director of Star Wars: The Force Awakens. “The fact that Kodak is building a brand new Super 8 camera is a dream come true. With a gorgeous new design, interchangeable lenses and a brilliant scheme for development and delivery of footage, this camera appears to be the perfect bridge between the efficiency of the digital world and the warmth and quality of analog.”
Writer, Director, Producer Quentin Tarantino said, “On film, there’s a special magic on a set when you say ‘action’ and to the point that the take runs until you say ‘cut,’ that’s a sacred time. I’ve always believed in the magic of movies and to me the magic is connected to film. When you’re filming something on film you aren’t recording movement, you’re taking a series of still pictures and when shown at 24 frames per second through a lightbulb, THAT creates the illusion of movement. That illusion is connected to the magic of making movies. The fact that Kodak is giving a new generation of filmmakers the opportunity to shoot on Super 8 is truly an incredible gift.”
Even director of 12 Years a Slave, Steve McQueen had something to add, “Super 8 taught me how to be a filmmaker. At the time, it was all about expense, meaning that I had to know what I wanted to shoot or at least edit in my head what I wanted to shoot before I shot it. It taught me how precious an image is and can be. It taught me how to refine my technique in editing and, ultimately, how beautiful film is. To this day I still shoot on Super 8.”
The initiative goes beyond just the introduction of a new camera, with the company planning a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said Jeff Clarke, Eastman Kodak Chief Executive Officer.
The first Super 8 camera planned for release is designed by Yves Béhar, founder of Fuseproject and will echo the look and feel of the original 1965 camera, with a few modern additions.
“Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. Our design aspires to express both these ideals. We are designing the Kodak Super 8 camera with robust materials and new ergonomic features to serve the needs of Super 8 fans, whether shooting action or static scenes,” said Béhar.
If you’re at CES and dying to get a hands-on with the camera, then pop by the Kodak booth at the CES show (South Hall #20618), visitors there will be able to shoot their own Super 8 footage and watch home movies.
Whilst at CES, we caught up with Kodak’s Global VP of Brand, Danielle Atkins to discuss the new Super 8 celluloid cameras, their features, the post-production process and how much you can expect to pay one. You can watch the interview below.
Excerpts from Press Release.