Chello’s Storage Solutions

Digistor and EditShare provide archival infrastructure.

Chello is an agency that believes the role of brand has never been more important. It also bridges the gap between brand and content. This promotes an ethos that when an agency knows who it is what it is saying — both as a brand and what it represents — then what it creates becomes a lot more meaningful. Chello also adopts a similar forward-thinking approach to its technology and data storage solutions, which it recently upgraded with Digistor and EditShare.

Chello Co-Founder and Creative Director, Tristan Velasco explained, “We had just moved to new offices and figured it was the right time to upgrade our storage solutions. Previously, we were using Synology NAS but we knew we needed something that was more reliable at much higher speeds — particularly to be able to edit 4K+ footage. We had been speaking to a number of agencies that we knew in video production and EditShare had been mentioned a few times. When we got in touch with Digistor, it was the one they recommended as well, so we felt confident enough that it would be the right system for us.”

Due to the calibre of its work Chello’s requirements were significant. It had installed 10GB Ethernet cables across the office, so each of the workstations could support that connection speed. As such, the storage solution had to be up to the job, especially when its creatives had to work on video projects directly from the server.

It also required automated backup solutions via Archiware in order to be able to easily archive projects. On top of that, the storage solution had to be easily scalable and everyone in the agency needed to have remote access to the server through the company’s network. Velasco added, “The EditShare solution has easily met all of our requirements and we are yet to maximise how we use EditShare Flow.”

Chello purchased EditShare’s EFS software defined ecosystem, and EditShare Flow media management for its data storage solution and daily workflow. Typically, it uses EFS to store all recent and live projects across video, animation and design and manage all project files via a templated folder structure. This contains all the raw footage and source files: including photography; 3D assets; illustrations; all project files and versions; delivery files across video, animation, and design; and production related files.

Velasco continued, “When we were researching the benefits of EditShare I remember other solutions being in the mix but, based on the recommendations from Digistor and our own subsequent research, we felt EditShare was by far the best solution as it met our needs at the time and will do into the future. The main thing for us was how smart the products are and how the entire EditShare solution was put together for us by Digistor. We had a really clear idea on what it needed to do based on our requirements above and it met all of those requirements.” 

According to Velasco, the relationship with Digistor and its EditShare solution give Chello a clear edge. He concluded, “From technology and workflow perspectives, the edge that EditShare gives us is centred primarily on the speed at which we are able to work on projects containing large file sizes, and the security of our backup and archive systems. It’s second to none. We’ve been working with Digistor for many years now, and haven’t needed an IT department in that time. The team we work with feels like an extension of our own. They are incredibly responsive to any request — especially emergencies — and are patient with our requests.”


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