Launching this week is the 360fly, the world’s first 360-degree, single lens video camera, which also doubles as the widest viewing, single lens camera ever.

This new little cam-that-could captures panoramic HD video, in a water, sand and dust-resistant dome-shaped camera, that fits in the palm of your hand. The device shoots 360º horizontally and 240º vertically, capturing from every angle, all at once and carries a 32Gb internal memory, with two hours of continuous recording.

The camera comes with a detachable mount, that can be placed or fixed anywhere. Footage is transferred to a smartphone using the device’s built-in wireless functionality and when used alongside its interactive 360fly app (available on Apple App Store and Google Play), users can shoot, edit and share footage where ever they are – so long as your phone has a signal. There’s also a desktop app for those who prefer to fine-tune their videos.

A recent update now allows users to post their videos on Facebook (through Android or iOS). Viewers can then choose how they watch the footage, by swiping their screens in any direction, putting them right in the middle of the action.

Peter Adderton, CEO at 360fly, commented, “Our technology is a game-changer for the industry. What the 360fly captures in a single lens is what other cameras need three or even four lenses to achieve. We’re excited to see people’s reactions to the camera as it offers an unrivalled immersive experience and takes video to a whole new level.

“For the first time, the audience is in control; whether it’s a surfer catching a wave, a birthday party or a wedding, the 360fly doesn’t miss a second of the action,” added Peter Adderton.


  • Weighs just 120-grams
  • Waterproof (up to 50m with mic plug in), sand and dust resistant
  • Two hours of continuous 360-degree footage
  • Built in WiFi and Bluetooth
  • Can be mounted anywhere in conjunction with a range of available mounts
  • NEW: 360-degree content can also be viewed on Facebook through iOS and Android devices



360fly is available to purchase online or from key retailers listed on the website at an RRP of AUD$649.95.

For more info, check:

Watch the Tightrope Walking in Yosemite video below to see the 360fly in action. Just click and drag your mouse pointer to choose what you wish to see.

Excerpts from Press Release.

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